An Overlooked Photographer Website Promotion Tool

An Overlooked Photographer Website Promotion Tool

Posted By Admin: 6/8/2011 1:06:09 PM.   Posted To Photographers / SEO For Photographers

If you have any sort of photo web site - whether it's your own photographer website or simple a presence on some other sites - then chances are you already have all the ingredients on hand to take advantage of one of the most overlooked and most powerful web marketing tools.

RSS Feeds are pure gold for anyone trying to promote a website and they are particularly useful for photographers. The best past of it is, most people don't understand them, so it's a great way to stand out from the crowd.

RSS Feeds 101

RSS (Really Simple Syndication) is system used to automatically publish updated content on the web in a format (a new Feed) that makes it easy for other websites to republish the content for their own readers.

Interested visitors can 'subscribe' to the Feed and read it in an RSS Reader or an 'Aggregator' . Aggregators can be web based, desktop software or even mobile based, and allow the user to follow feeds from multiple websites in one easy location.

So rather than visiting a dozen different websites to see 'what's new', the visitor can simply open their newsreader and have the updates come to them.

RSS Feeds As A Marketing Tool

RSS Feeds offer multiple benefits for website owners. First of all, it's becoming a very popular way for people to keep up to date with changes on their favourite blogs and websites, so it's an important news option to offer your website visitors.

Where it comes into it's own is for SEO (Search Engine Optimization), in particular, for getting new content listed in the major search engines and generating backlinks.

RSS feeds are written to a format that is search-engine-friendly, so once Google, Yahoo etc 'find' your RSS feed, they'll come back regularly to look for updates and add new content to their index. And since so many webmasters don't understand RSS, this is easily the fastest way I know to get new web content indexed.

It gets even better though:

You can also submit your RSS Feeds to hundreds of Aggregator sites across the internet and they will list your feed, it's description and a link back to your website. So if you have multiple feeds, you can generate hundreds of high PR (Google PageRank) backlinks with a single submission.

If you're new to SEO, don't let that intimidate you. There's just two things to understand ...

The more sites link to you, the more important the search engines will think you are and the higher they'll rank you in the results. And if those links come from sites that the search engines already consider 'important', you'll do even better.

And the good news is, the aggregator sites usually have pretty good PageRank!


Putting RSS Feeds To Work

The first thing you need to do is make a list of the feeds you already have, and most people usually have a whole lot more than they realise.

If you have a blog, you can simply click on the RSS Icon and copy the URL from the page that opens.

If you have your own website you probably have 'something' built-in, just look for the orange & white logo! If not ask your webmaster or look for RSS options in your documentation.

If you have a presence on a photography portal, look for links to news needs, rss feeds, live updates, recent photos etc. Most will offer at least one or two.

Here's a step-by-step to show you how to find the RSS feed on any website or blog.

GlobalEye photographers will find a full list of their GlobalEye/OzImages newsfeeds in their Marketing Center.

Copy each of the URLs into a plain text file - Notepad or SimpleText - one to a line. Then go and have a look at any social media accounts you might have. Here are a few to give you the general idea ...

Facebook. Look for the Subscribe Via RSS link, bottom left hand margin.

Twitter has removed the RSS icon from your pages, but you can still view(and submit your feed using the link below ... remember to change the globaleyeimages account name for your own:

http://api.twitter.com/1/statuses/user_timeline.rss?screen_name=globaleyeimages

Flickr: Open your PhotoStream & look for the link at the bottom left of the page.

YouTube: Use the link format below changing the username to your own.

http://www.youtube.com/rss/user/USERNAME/videos.rss

You'll usually find a feed of some sort for ANY social media or blog account you have, so it really is worth taking some time to find them all and make a list before you go any further.

As a guide, we currently promote 37 feeds for GlobalEye and 32 for OzImages and we submit those 2-3 times a year to a list of over 100 aggregator websites.

That's 69 x 100 links! Are you starting to see the power of this approach?

So we'll leave it there for now and let you go gather your newsfeeds. Next time we'll show you a few options for submitting them quickly and easily for maximum benefit so don't put it off.